Our story is about discipline, transformation, and the people who refuse to settle.
Deluxe Fitness started in a single gym, with a small group of athletes obsessed with one idea: that fitness shouldn't be a chore, it should be a lifestyle. Every feature in this app comes from real conversations on real gym floors.
Today, members across the UK and beyond train, eat, recover and connect through Deluxe. We partner with gyms, coaches, and brands who share our standard — premium, unapologetic, results-led.
Booking integrations, native iOS & Android, AI coaching for every member, partner gym contracts worldwide. The roadmap is ambitious — because so are the people we build for.
