Membership

Invest in the deluxe version of you.

Three tiers, one philosophy: discipline, transformation, and an experience worthy of your standards.

Create your free account with no card. Pay only when you start Essential or Signature.
Founding-member pricing, locked in for as long as you stay subscribed

Essential

Begin the discipline.

£14.99/ month
  • Full library of guided workouts
  • Weekly fitness & wellbeing plan
  • AI Coach — 20 conversations / month
  • Progress tracking & streaks
  • Community access
Most Chosen

Signature

The Deluxe standard.

£39.99/ month
  • Everything in Essential
  • Personalized 12-week programming
  • Unlimited AI Coach conversations
  • Nutrition & macro planner
  • AI form check on your uploaded lift photos
  • Priority community & live events

Private

By invitation. Limitless.

£119.99/ month

Invitation only — places confirmed after a call

  • Everything in Signature
  • 1:1 coaching — 2 sessions / month
  • Bespoke nutrition protocol
  • Direct line to your coach
  • Quarterly strategy review
  • Concierge scheduling
The Deluxe Guarantee

Try any paid plan. If it's not for you within your first 14 days, we'll refund it in full — no questions asked.

Why Deluxe

More than a gym. A standard.

3

Membership tiers built around your goals

24/7

AI Coach on demand

14 day

Money-back guarantee

Questions

Answers, always.

Can I cancel anytime?+

Absolutely. Memberships are month-to-month or annual. Cancel from your dashboard in two clicks — no questions, no friction.

Is there a free trial?+

There is no free trial today. Creating an account is free and needs no card — you only pay when you start Essential or Signature, and you can cancel any time before the next renewal.

How is Private different?+

Private is an invitation-only tier capped each quarter. You work directly with a senior coach with full bespoke programming and concierge support.

Do you offer corporate or team plans?+

We're happy to discuss bespoke arrangements for teams of 5+, including consolidated billing. Reach out via the contact page and we'll scope it with you.